Logo + rebranding: Natural Light photography

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So happy to finally being able to do this post! I have a very special place in my heart for Maree from Natural Light Photography. I did some work for her brand previously and I had the privilege of having her photograph our memorable wedding.

Maree contacted me a few months ago as she decided to take on a new strategy and path for her brand. The challenge was to do a full rebranding making sure her logo and all collateral marketing material aligned to her documentary style photography and core of her company. We did an intense work together to understand her brand, where she wanted to move towards, her target market and what message she wants to communicate.

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These are some of the elements I designed for her besides the logo, which include business cards, thank you cards, complimentary slip, stickers, email signature and facebook cover layouts.

Her new brand is sophisticated, mature and minimalistic and most importantly, it compliments her photography and doesn’t overpower it.

I hope you guys like it and take a few minutes to check Maree’s blog; you’ll be blown away by so much prettiness!

Rebranding work

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