Mocholoco is the creative studio of Vicky Alvarez Campos, an Argentine graphic designer and illustrator based in Cape Town, South Africa. With roots in Latin America and deep ties to the African continent, my work celebrates the richness of cultural identity through bold, vibrant, and meaningful design.
What I Do
At Mocholoco, I specialize in branding, visual identity, and art direction for clients who want their stories to be seen, felt, and remembered. My approach is grounded in emotion, colour, and authenticity — whether I'm building a brand from scratch or refreshing an existing one.
Over the years, I’ve worked with businesses across lifestyle, food, wellness, and children's markets — each project uniquely crafted with love, precision, and soul.
My Focus
My passion lies in creating culturally rich visual identities that reflect the spirit of a place, a people, and a purpose. I work with brands that draw from their heritage, or those seeking to connect with audiences through vibrant, authentic, and rooted storytelling.
I believe that good design should speak from the heart, and I love collaborating with clients who are driven by values, creativity, and culture.
Beyond the Screen
While branding is my core focus, I also thrive in experimental, mixed-media projects. I often bring together illustration, paper art, collage, and other tactile processes into my creative work.
In a world increasingly dominated by digital, staying connected to the physical, handmade side of design is vital to me. It’s where emotion lives. It’s where new ideas are born.
Let’s create something that feels like Home
Whether you’re starting a new venture, reimagining your brand, or just exploring a creative idea, I’d love to hear from you.
Let’s make something bold, honest, and unmistakably yours.
Contact me
e. vicky@mocholoco.co.za
t. +27 71 675 2228