Bow Peep is an accessories brand run by designer Leila Badsha. When she appointed us to do the re-brand work her brief was: “The brand is all over the place and there’s no integration. I’m tired of it and feel it needs a big change!”, and that’s exactly what we did. We moved the branding towards a more modern, clean and fresh look and unified the style of the packaging.
We also updated the logo, making it bolder and less flimsy. Finally, we created the sub-brand called Bow Peep Man for their gentleman’s range, together with all new packaging.