A Reimagined Identity for Empowerment and Craftsmanship.
Timber Gill represents the rebranding of Gillian Danver’s enterprise, formerly known as Woodink Furniture. This revitalization was driven by an expansion in offerings, which now include woodwork classes specifically for women and bespoke furniture design.
The objective of the rebrand was to encapsulate Gillian’s deep commitment to both her craft and her mission to empower women within a traditionally male-dominated field. The new identity needed to reflect a blend of professional expertise and personal touch, with an emphasis on human connection and empowerment.
To convey Gillian’s passion and the inclusive nature of her business, the rebrand features a central illustration of a strong, focused carpenter woman at work embodies the essence of Timber Gill. This visual reinforces the brand’s commitment to showcasing female craftsmanship and leadership in the trade. A custom sans-serif typeface was chosen for its modern, clean lines, aligning with the brand’s contemporary yet approachable ethos. Warm, earthy tones were selected to evoke a sense of natural beauty and craftsmanship, enhancing the overall feeling of empowerment and warmth.
The new corporate identity successfully communicates Timber Gill’s core values of empowerment, skill, and personal touch. It not only distinguishes Gillian’s business in the marketplace but also resonates with her target audience, reflecting both her professional expertise and her dedication to fostering a supportive community for women in carpentry.
