After years of working at a major law firm, Lisa Melis decided to launch her own practice specializing in Commercial Law services for businesses and other law firms of all sizes.
She appointed Mocholoco to create a new corporate identity for her business.
Our goal was to craft a brand that reflects Lisa's extensive experience while avoiding the traditional, overly-serious and rigid look of many law firms. The logo features a vintage-encyclopedia-style bee illustration, symbolizing consistent hard work and serving as a personal family emblem for Lisa. Paired with a soft color palette and natural elements, the design achieves a timeless yet approachable aesthetic.
In addition to the logo, we designed a complete suite of business collateral, including stationery, email signatures, and a basic website. We also art-directed a profile photoshoot for Lisa, featuring both portrait and action shots.
