The Lemonade Movement is an inspirational platform dedicated to helping people live better lives and contribute to a better world. With a mission to spread love, positivity, and empowerment, their vision is to become the largest community of conscious, big-hearted individuals who embrace life to the fullest.
The brand’s tone is warm, welcoming, and approachable, yet bold and dynamic. It exudes freshness, vibrancy, and energy. For this project, we wanted the design to reflect that same spirit of positivity and engagement. The graphics are intentionally fluid and adaptable, with non-static logos, custom illustrations, and a lively, ever-evolving colour palette to keep the viewer’s attention and spark curiosity.
Because most of the brand's presence lives online, we designed a logo that isn’t just a static symbol, but one that can transform and evolve to fit different contexts, keeping it engaging across various platforms and uses.
The vibrant colour palette, paired with playful hand-drawn illustrations, brings a sense of fun and personality to the brand, while ensuring that the overall experience remains cohesive and visually compelling. The result is a dynamic and engaging visual identity that aligns perfectly with the Lemonade Movement's mission of spreading joy and inspiring action.
